Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 4.14.24

avajānanty amī mūḍhā

nṛpa-rūpiṇam īśvaram

nānuvindanti te bhadram

iha loke paratra ca

SYNONYMS

avajānanti — disrespect; amī — those (who); mūḍhāḥ — being ignorant; nṛpa-rūpiṇam — in the form of the king; īśvaram — the Personality of Godhead; na — not; anuvindanti — experience; te — they; bhadram — happiness; iha — in this; loke — world; paratra — after death; ca — also.

TRANSLATION

Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.

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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness